I like the summary they have posted which includes:
We wanted to see how the Tories' use of language compares to Labour's, and have again harnessed the power of Wordle.net to show that - see what we did yesterday with Labour's manifestos.
And the answer? Not as much as you might think. The big words of the manifesto are eerily similar: "people", "new", "reform". Interestingly, they mention "Labour" more than Labour mentioned "Conservatives".
But is the election coming down to key buzzwords that no-one can disagree on?
I thought they could have done a better job with the visuals and since they asked, here is my attempt.
Notes:
a) I've set the words in alphabetical order so the similar terms can be compared
b) I've also limited the words to the top 50 only. I think this gives a better idea of the messages each party is trying to send out.
c) In this day and age of image and digital content I thought it was important to display the leaders of each party. I went to Google images, typed in each leader's name, and used the first image displayed.
Conservative Manifesto:
Labour Manifesto:
Liberal Democrat Manifesto:
Here are some observations I've made:
1) There looks to be very little difference between the Red and Blue image
2) If anything stands out in the Blue it's the word 'government'
3) If anythng stands out in the Red it's the lack of the word 'government'
4) If anything stands out in the Orange it's that their manifesto seems to talk about issues and how the party is going to tackle them.
5) The word 'will' is not heavily used by Orange as it is by Red and Blue. however the word 'ensure' is a little bit bigger than the fellow primary coloured images
6) Finally, it's interesting to note that all the photos have the men facing the same direction, and with their hand in view. Is there a difference in the perception of the leader if his hand is in a fist, blurred or open?
I'd love to hear your thoughts on this!
Aneez




very cool!
ReplyDeleteBlue - more government will people
ReplyDeleteRed - more people will support
orange - liberal democratic manifesto